Client : Lesaffre
Project Manager : Florence Delchambre
Illustration : Aurélien Vervaeke
Year : 2021

The "Pinte Perdue" is the name of an eco-responsible beer produced at the Lesaffre baking center and created from recycled bread.
La Pinte Perdue got 2 meanings in French. Literally the lost pint but also Pain Perdue (lost bread). My role was to create an original label that respects the colors of the baking center, illustrate the pun and highlight the main characterisitics of the beer.
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